You can’t win if you’ve already lost in your mind. If you’ve given up and accepted defeat before you’ve even tried, you’ve eliminated the possibility of winning. AEP is a slog, a marathon. Beginning the 7-week challenge with the mental certainty that you can’t win becomes a self-fulling prophecy, and it becomes your reality. You’re better off assuming you’ll succeed during AEP and being optimistic enough to believe every loss is temporary; that you’re playing a longer game, and that you’ll do better the next time. A large part (maybe the most substantial part) of your results start in your mind. While it’s easy to blame external forces for your failures, it does nothing to improve your results. When you change your beliefs, you free yourself to change your behaviors and actions, and you improve your outcomes. You can do this.

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