Technology is playing a greater role in AEP, and though 39% of consumers welcome the digital access, more than half still want to speak with an insurance agent or a customer service representative for questions or to resolve an issue. When it comes to assistance, 66% prefer speaking directly with an agent or a customer service representative; just 10% prefer a self-service option, according to a UnitedHealthcare survey. Be there for your clients, both marketers’ agents and agents’ beneficiaries.   ARTICLE  

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