“Let me think about it … I’ll get back to you.” How many times have you gotten this answer when trying to close a sale? Too often, it never closes. You presented a good idea in the prospect’s best interests. You answered the questions. It seems like a square peg and a square hole. Many agents and marketers wonder why prospects hesitate. I wondered too. When doing research, I surveyed and interviewed scores of marketers and insurance agents, asking the question, “Why don’t prospects and clients make decisions?” There are logical reasons they don’t make decisions. Once you understand a prospects’ concerns, you can address them:


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