Everybody wants more money. Most people aren’t willing to do what it takes to make more money. And the people who want money the most are often mistaken about what they need to do to earn money. If you put money before people, you’ll have trouble making money. By treating people as a means to an end (money), you set priorities in a way that money becomes difficult to gain.
If you put money before your clients and customers, you’ll have a tough time extracting the money you want from their checkbooks. Revenue is the result of selling well and taking care of your clients. In insurance marketing and sales, increasing revenue and profit is the result of doing 1,000 things right; chief among them is valuing people. Learn to do purposeful and meaningful work for your clients. Then the money will come.