Can they find you? Can they ‘see’ you? Establish a presence

By LIMRA – April 11, 2018

Social Media Concept of people standing in a circle holding cell phones in their hands outsideWhen it comes to purchasing life insurance, consumers are engaging online and through social media platforms as a way to evaluate financial products and financial professionals. A new study, conducted by Life Happens and LIMRA, highlights that social media is a critical marketing tool for agents to be successful. More than half of Millennials (54%) and 44% of Gen Xers are likely to check an agent’s social media presence on sites such as Facebook, Twitter and LinkedIn – a clear signal that a social media presence is a ‘must-have,’ just like a website or an email address.

Social Media Vital to reaching All Consumerssocial media reaching chart

87% of consumers said that during the purchase process, they use the Internet to research life insurance, regardless of how they purchase their policy.

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