Happy senior couple relaxing on the beach. By Anthony Iannarino – The Sales Blog – May 29, 2018

If you never change any of your beliefs, it’s proof you’re not growing. From time to time, you should revise what you believe; it’s proof you’re willing to take new ideas and new information – even when those beliefs conflict with what you believe now. Still, as much as some involved in marketing and sales want to adopt new and innovative external factors, it’s still the intangibles that win – and produce the best results.

Things like self-discipline (keeping your commitments), optimism (positive and future-oriented), caring (empathy), competitiveness (the love of a good contest), initiative (being proactive), resourcefulness (problem solving) and determination (intestinal fortitude) make up a good part of success – especially in sales and marketing, where these attributes are magnified. Look for new tools, but keep what works.

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