Change is more difficult than you believe. Having intellectual understanding of the reason something needs to change isn’t enough. An emotional need to change is necessary, and more powerful. Change is psychological. You first have to have a shift in your mindset, your personal philosophy, your personal psychology. Without that shift, there will be no change. Change takes longer than you believe. It takes longer to sell, longer to build consensus and longer to execute before results are seen. Most change initiatives die not because the idea isn’t good or necessary, but because it was poorly executed. The change is usually poorly executed because it lacks executive engagement. Sometimes change initiatives fail because too many variables are changed at once. One major change might have been enough to produce a result, but because so much was attempted, nothing really changed. Change: it works.