By Anthony Iannarino – The Sales Blog – February 8, 2018
When you engaged with clients, many of them will want you to provide them with a proposal and pricing before you’ve done the work of collaborating with them to identify a solution that works. They’ll want you to make it easy on them and transact, emailing them a proposal and pricing, even when doing so doesn’t serve them. If you care about your clients, you won’t give them what they want, you’ll help them with what they need.
You need the courage to go first. You need the skillful means necessary to address what needs to be addressed. You need to care enough to do what is right, not what is easy.
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